Optimizely - Digital Masterminds
An editorial destination features luminaries in the marketing and digital world. Video interviews and journalistic articles use personal storytelling to share offbeat industry perspectives, favorite books and more.
Optimizely’s chief marketing officer had a vision for a glossy editorial site that showed the art — and not just the science — behind top marketing executives. We brought the concept to life in record speed with in-house capabilities including:
Creative Direction
Editorial Direction
Photography and video
We were tasked with building it from scratch.
Video
Video interviews served as the anchor for the site. We shot and directed them in a bespoke space designed to invite lively conversations between featured guests and host.
Photography
Most of the articles on the site are written in the first person. Varied portraits of each of the featured guests accompany their commentary so that it truly feels like a conversation.
Editorial Direction
We devised an editorial blueprint that amplifies key themes important to Optimizely. Those themes come to life on the site through editorial series.
Editorial: Up Close
Interviews with guests yielded an array of compelling material. Much of those conversations appear in written articles organized as ongoing series, including Under the Influence (guests’ favorite brands of the moment and why), Bedside Table Books (must-reads), Futures (what’s next in marketing) and more.